Chief Executive Roundtable – The Customer in Jeopardy [Archive.org URL]

Participants of this roundtable, held in partnership with Convergys Corp., explored the key questions facing CEOs considering the growing complexity of effective – and profitable -customer management.

Do we truly understand the profitability of customer relationships? Why do customers defect? And do we need to keep every customer, or does there come a time when it’s best to say goodbye?

Editor’s Note: read a related roundtable discussion, Moving at the Speed of Delight at
Chief Executive
Subject: Customer Related

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