What began in 1996 as a UK-based mailing list about Shockwave has morphed into an international center for marketing discussion. Marketing Monitor, the UK-version of Marketing Sherpa, is a newsletter focusing on case studies of integrated marketing campaigns. Other lists focus on usability, design, Flash, e-commerce and wireless marketing. Marketers of the viral type will want to sign up for Viral Monitor, a list devoted to announcements of new viral marketing campaigns. If you’re looking for a new marketing community, do sign up for uk-netmarketing, which is a busy discussion list devoted to new media marketing. A weekly round-up of hot topics is available for those who want the trends without the chatter. [WDFM Annotation]

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