Clive Humby [Archive.org URL]

Customers will rebel when they see personal data being used against their personal interests, with offers made that are not relevant, or with offers made to new customers while longstanding customers are ignored. Where is the relationship in that? Customers will instantly recognize if they are being manipulated.

Like this content? Why not share it?
Share on FacebookTweet about this on TwitterShare on LinkedInBuffer this pagePin on PinterestShare on Redditshare on TumblrShare on StumbleUpon
There Are No Comments
Click to Add the First »