The “Big Three” no longer have the automobile market to themselves, but almost every market, including the one for cars, is ruled by three dominant firms. That reality does not prevent other firms from being successful. However, all firms, regardless of their market share, must still understand The Rule of Three and how it will affect their strategy and attempt to operate efficiently.
Authors: Jagdish Sheth, Rajendra Sisodia
Source: Ivey Business Journal
Subjects: Economics, Strategy