When Chrysler and Daimler-Benz announced their mega-merger in September 1998, it was heralded as a true partnership of equals. Today, Chrysler is struggling, and the head of Daimler, Jurgen Schrempp, has emerged as the man holding the reins of power; much to the distress of US investors. The authors ask, could the use of the “merger mix” model suggested by Balmer and Dinnie have avoided the problems now facing Mr Schrempp?
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Source: ManagementFirst
Source: ManagementFirst
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Merger mix presented is too “soft,” lacking actual tactics for implementation. But 9 factors for failure of mergers is useful.