Creating Smart Self-Service

The pace of change and proliferation of product and service alternatives have overwhelmed traditional service models. For centuries, the model for outstanding customer service has been the concierge, which translated into a single point of contact. Each individual and entity has a point of entry to the enterprise that’s aligned with the products and services that represent normative interests. Unfortunately, the world has become far too complex to be addressed through this linear, point-to-point model.

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