This book is the distillation of the course that Michael Ray and Rochelle Myers taught at the Stanford Graduate School of Business. The authors present us with points, then give us stories and examples from the world of business and underpinnings from the world of scientific and psychological research that help explain why the examples work. This is a book that presents you with tools and some understanding of why they work, so that you can apply them in your life and in your business.
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