Marketing too often concentrates on promotion ignoring the all important “P” – people. To see how customer focused your organization is check out this short article.
Content: Article
Author: Ana Reyes Pacios Lozano
Source: ManagementFirst
Subjects: Customer Related, Marketing / Sales
Author: Ana Reyes Pacios Lozano
Source: ManagementFirst
Subjects: Customer Related, Marketing / Sales
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Adapted from “A customer orientation checklist: a model” by Ana Reyes Pacios Lozano in Library Review; 14:1 2000