Entrepreneurial leaders need to learn to be cognitively ambidextrous, engaging both prediction logic and creation logic, in their decision-making approach. When an organization’s future goals and environment reflect the past, entrepreneurial leaders can engage traditional analytic models to predict and manage the situation. However, when the future is unknowable and bears little resemblance to the past, entrepreneurial leaders must learn how to create the future through action and experimentation. Through cognitive ambidexterity, entrepreneurial leaders learn to balance and engage both of these decision-making approaches.
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