Don and Heidi Schultz

PLEASE NOTE
The TWM site is dead. If you click through you will be taken to the Internet Archive site to find an archived copy.

In their simplest form, brands are the manifestation […] of some type of relationship between the buyer and the seller…A “brand relationship” is some type of bond – financial, physical, or emotional -that brings the brand seller and buyer together. Thus, the relationship can be either deep or shallow. Rational or irrational. Long term or short term. Or any combination in between.

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