Exceptional Performance: A Nonrenewable Resource

What happens when a company achieves the summit? Is there nowhere to go but down? Superior performance, research shows, is neither quite as fragile nor robust as many believe—rather, it’s an attainable albeit slippery plateau. The key is to focus on profitability rather than revenue growth or value creation.

Editor’s Note: This is already a bit of an old article (early 2016) but the concept and design of the study is quite interesting, as are the results.

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