PLEASE NOTE
Capital Ideas is now Chicago Booth Review but unfortunately original articles are no longer available. If you click through you will be taken to the Internet Archive site to find an archived copy.
Capital Ideas is now Chicago Booth Review but unfortunately original articles are no longer available. If you click through you will be taken to the Internet Archive site to find an archived copy.
An entrepreneur will not always succeed in positioning his latest innovation the next “new thing.” New research suggests that the creation of a new category depends not only on the novelty of the technology but also on whether the existing labels in the market are well understood.
Like this content? Why not share it?
There Are No Comments
Click to Add the First »
Click to Add the First »