Gerry Hansell, Jeff Kotzen, Eric Olsen, Alexander Roos, Eric Wick, Ed Newman, Hady Farag

The theory that value creation comes solely from the act of making positive net present-value investments is of limited use in most modern public companies. Fundamentally, investors price a company’s shares on the basis of their views of the underlying business and the attractiveness of the available reinvestment opportunities. Because such expectations are priced into the stock today, the real value creation task confronting leaders of public companies is the need to make more and better investments than the ones already anticipated by investors or to increase—beyond expectations—the profits being earned on existing investments. Beating expectations as expectations evolve is what matters. It’s no small task, and it’s nearly impossible to achieve using metrics alone.

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