PLEASE NOTE
The TWM site is dead. If you click through you will be taken to the Internet Archive site to find an archived copy.
The TWM site is dead. If you click through you will be taken to the Internet Archive site to find an archived copy.
Important though it is, market research is often a misunderstood – and misused – discipline. Rather than enlightening, it sometimes confuses and misleads. It’s often hijacked by talented technicians who focus so much on the methods that they lose sight of the purpose.
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