Marketing Resources Gateway

The University Of Strathclyde’s marketing resources portal proves that a web site doesn’t have to have bells and whistles to be useful. Five words say it all: ’95 categories and 1344 links’. Encompassing such areas as buyer behaviour, financial analysis, marketing management, relationship management and social marketing, these and many more categories are further sub-categorized into resource type, plus each web site is reviewed and rated. A one-stop shop for marketing students and practitioners that saves the best ’til last in the form of its ‘top resources’: those web sites that the publisher has deemed to be stand-outs.

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