Go East: How to Make it in China [Archive.org URL]

China is the new “New Economy”. The rate of expansion may have slowed after years of double-digit growth, but there is still room for optimism. So what does China mean for business? In spring 2004 Arthur D. Little conducted a survey asking CEOs how they see their chances in China, looking particularly at the impact on multinational corporations. In this article Gerhard and Lau present the key findings and suggest how companies should respond.

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