A well-constructed customer survey can provide a wealth of vital consumer information. John Coldwell offers advice on the fine art of satisfaction polling.
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– A Totally Satisfied Customer contributes 2.6 times as much revenue to a company as a Somewhat Satisfied Customer.
– A Totally Satisfied Customer contributes 17 times as much revenue as a Somewhat Dissatisfied Customer.
– A Totally Dissatisfied Customer decreases revenue at a rate equal to 1.8 times what a Totally Satisfied Customer contributes to a business.