Good Suppliers Don’t Assume – They Ask Mar 16, 2001 / 1 Comment / 109 views / / Favorite 0A well-constructed customer survey can provide a wealth of vital consumer information. John Coldwell offers advice on the fine art of satisfaction polling. Content: Article Author: John Coldwell Source: ManagementFirst Subject: Customer RelatedLike this content? Why not share it?Post navigation← Previous postUnknownNext post →A Global Think Tank Targets the FactoryMore Related PostsAn End-to-End Perspective on Field Service OptimizationCustomer Loyalty Program Best PracticesJiaona “JZ” ZhangJiaona “JZ” ZhangThales S. Teixeira, Renato Mendes 1 Comment – A Totally Satisfied Customer contributes 2.6 times as much revenue to a company as a Somewhat Satisfied Customer. – A Totally Satisfied Customer contributes 17 times as much revenue as a Somewhat Dissatisfied Customer. – A Totally Dissatisfied Customer decreases revenue at a rate equal to 1.8 times what a Totally Satisfied Customer contributes to a business.ReplyLeave a Reply Cancel replyYour email address will not be published. Required fields are marked *CommentName * Email * Notify me of followup comments via e-mail. You can also subscribe without commenting. Receive a monthly newsletter of new content added (no spam)This site uses Akismet to reduce spam. Learn how your comment data is processed.