New research address a gap in the happiness literature: how particular purchases affect happiness. This gap may be due to a surprising agreement among theorists on this issue. Perhaps the theory has proved so convincing that experimentalists saw no need to test it. From as early as the time of David Hume through the eras of Tibor Scitovsky and many others, the sentiment has been that individuals will be happier if they spend their money on experiences (e.g., theater, concerts and vacations) as opposed to material purchases (e.g., fancy cars, bigger houses and gadgets). We term this suggestion the “experience recommendation.”
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