People tend to only look at national culture when they go into international negotiations—but there is also educational culture, race culture, gender culture, a religious culture. All of these also impact the way people behave and they are all “cross cultural,” which means that we’re underestimating the role of culture because we are only looking at the national one; but as negotiators, we need to try to understand all the others.
Content: Quotation
Author: Horacio Falcao
Source: “INSEAD Knowledge”
Subjects: Culture, International, Negotiation
Author: Horacio Falcao
Source: “INSEAD Knowledge”
Subjects: Culture, International, Negotiation
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