How Brands Can Win Big With Inclusion Strategy

Identity is an increasingly central driver of consumer purchases, even as diversity suffers backlash in some parts of the world. Here’s how brands can get it right.

Ekin Ilseven

Organizations are intricate systems with various components interacting in diverse ways, making it impossible for any member, including the directors and the CEO, to have a complete picture of the organization, despite all efforts to collect data and information. Consequently, all members inevitably focus on partial observations of what happens and fill in the gaps of unobserved reality with their own beliefs and assumptions.

When Sustainability Reshapes the Business Model

The sustainability agenda is forcing companies to rethink how they innovate, engage their people and collaborate with partners.

Is Your Board Stuck in the Wrong Gear?

Effective boards shift between passive, mentor, partner and control modes to optimize engagement.

Finding Your Fit: How to Uncover a Company’s True Culture

While it is clearly critical to find the right cultural fit, uncovering a workplace’s culture can be challenging. Beyond gathering data and “intelligence” about your potential next employer, you need to trust your instincts and look out for red flags during the recruitment process. Here are the key factors to consider before making the leap.

The Six Dimensions of Winning Teams

Teams with clear goals, values, rules, roles and processes, backed by full individual commitment, are primed for peak performance.

W. Chan Kim, Renée Mauborgne, Mi Ji

For the past three decades, the business mantra has been “customer first.” Yet focusing on retaining and expanding an existing customer base often results in finer segmentation and the greater tailoring of offerings to better meet customer preferences, which will likely lead companies into too-small target markets of an existing industry.

The blue ocean strategist’s mantra is “noncustomers first.” By looking to noncustomers and building on … [ Read more ]

Flawed Feedback: The Problem with Peer Reviews

People leverage 360-degree feedback systems and peer evaluations for personal gain.

Natalia Karelaia

Organizations should naturally ensure that their culture emphasizes both diversity and inclusiveness so that all its members feel included and valued for who they are. This satisfies the needs for both distinctiveness and belonging, ultimately benefiting organizations through novel ideas. And the considerations of fairness and attention to employees’ engagement and well-being as they relate to authentic self-expression must be acknowledged.

Building Your First Board: Lessons for Founders

It takes more than intuition and expertise to assemble a team of directors who can help firms stay profitable and healthy.

Inside the Black Box Crucial to Megaproject Success

Despite their importance to the global economy, most megaprojects fail to be delivered on budget or schedule. Here’s how managers could improve on that dismal record.

Intellectual Honesty Is Critical for Innovation

Here’s how to balance psychological safety and intellectual honesty for better team performance.

How to Work Out What Your Employees Really Want

In this INSEAD Knowledge podcast, Associate Professor of Organisational Behaviour Mark Mortensen proposes a more holistic approach to understanding employees’ needs, while offering practical solutions to ensure that they remain fully invested in their organisation and its goals.

Why Hierarchies in Organisations Aren’t All Bad

Hierarchical structures can be useful even for teams that need to be agile.

The Problem With Being Too Easy-going

Failure to express your preferences in everyday situations can make you seem less likeable and even slightly less human.