Elements like cooperation and creativity are often central to getting the job done but are difficult to measure and even harder to incentivize. Researchers Richard Makadok and Russ Coff, professors of organization and management at Emory University’s Goizueta Business School, studied the issue and developed a model that offers managers insight into how various hybrid governance structures work and can provide indirect inducements for tasks that otherwise could not be directly incentivized or measured. Their paper, “Both Market and Hierarchy: An Incentive-System Theory of Hybrid Governance Forms,” was named top paper for 2009 by Academy of Management Review.
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