How to Pitch Your Startup to a Venture Capitalist

Jenny Lefcourt is general partner at Freestyle Capital, a venture capital firm that specializes in seed and early-stage investments. She knows what it takes to be an entrepreneur because she’s been there. Lefcourt co-founded two companies — WeddingChannel.com and Bella Pictures — after dropping out of Stanford Business School. Meetings with investors to pitch the business and raise capital left her with a deeper understanding of the process, and she took that experience with her to Freestyle, which mentors the 12 companies it invests in each year. Leftcourt spoke to Knowledge@Wharton to offer specific and tested advice for budding entrepreneurs. The following are five takeaways from the conversation.

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