This marketing canvas is inspired by the lean startup canvas. It gets people thinking about the direction of their marketing and establishes a high level plan.
Marketing is the process of introducing your target demographic to your product. It’s as simple as that. So how does that happen? Through a lot of different ways, many of them unique to individual products, market places and people.
In that time, I’ve learned that no matter what you’re marketing or where, you need to define the same information and lessons, or you will not succeed. This applies if you’re a startup, an artist, a WordPress dev house or a gorecore metal band.
I’ve put this into a canvas that I use regularly. It’s inspired by the lean startup canvas. I know this isn’t an original idea, I’m certainly not claiming to have invented it. There’s other marketing canvases out there.
But I did make this one, and I’ve found it works every time. It gets the people I work with thinking about the direction of their marketing and establishes a high level plan.
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