IdealsWork helps consumers compare the social and environmental performance of thousands of product brands according to the user’s own individual values. Consumers get to select whatever values are important to them from various categories, such as the environment, women’s issues, minority issues, labor practices, animal rights, weapons, nuclear energy, and so on.

After selecting a set of values, the consumer can then see rankings of different brands in a specified product category. The ratings are based, according to the site, on “objective, ‘hard’ data–such as the number of tons of toxic waste a company has released into the atmosphere, or the number of women on its Board of Directors,” for a precise time window, called a “reporting period.”

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