In VC deals, Price Doesn’t Matter – But The “Promote” Does [Archive.org URL]

VCs have an unfair advantage when it comes to financings. They simply have more experience doing deals.

One area that has always struck me where this asymmetrical relationship comes into sharp focus is when there’s a discussion around the price of the deal. Entrepreneurs often mistakenly focus solely on the pre-money valuation while VCs look at multiple knobs in the negotiation to drive to a set of terms that, in total, they find acceptable. And if they don’t focus on the pre-money, they focus on their ownership position after the financing, irrespecive of the amount of capital that was raised.

In my partnership, we’ve come up with a new term (I think it’s new – I don’t see it written or talked about much) called the “promote” to help communicate with entrepreneurs the real value behind a particular deal so get them to step back from concentrating only on the pre-money valuation or post-money ownership.

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