Incentive Central is a not-for-profit alliance of incentive product manufacturers and associations. The organization was created to provide “objective and thorough information on all aspects of incentive programs and to list all available resources without favoring one commercial entity over another.” A wonderful resource, the site has information on industry surveys, interviews with key executives, a library of white papers and extensive case studies and articles on how incentives motivate customers, sales teams, employees and channel partners. You will also find articles on how to measure the success of incentive programs.

A subset of the group, the Online Incentive Council, is comprised of companies that have extensive expertise in the online incentive industry. According to their research, online incentive programs generate greater participation and are more cost-effective than traditional direct marketing programs. Good to know. [WDFM Annotation]

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