309 Posts found for Industry: Advertising

Showing results 281 to 300

Will Online Ads Ever Click?

Internet marketers made lots of big (and, in hindsight, dubious) promises about the power of the Web to give companies a uniquely powerful way to chart the performance of their ads. The folks at Avenue A aren’t ready to give up on those promises — even if lots of other people are.

Content: Article | Author: Paul C. Judge | Source: Fast Company | Subject: Advertising | Industry: Advertising

The Advertising Media Internet Center

This is a great site for media and marketing pros. Check out “Ephron on Media” for musings and rantings from the venerable Erwin Ephron. Follow up with Think Pieces, which are brief essays by experts in the field. Need to learn how to create a media plan? Ask the “Media Guru,” where you will find links to those answers and much more. The … [ Read more ]

Content: Online Resource | Source: AMIC | Subjects: Advertising, Marketing / Sales | Industry: Advertising

Emergence of Advertising in America: 1850-1920

This new, collaborative effort between the John W. Hartman Center for Sales, Advertising & Marketing History and Duke University’s Digital Scriptorium contains images of over 9,000 advertising items and publications dating from 1850 to 1920. The site is designed to chronicle the rise of consumer culture in America in the late nineteenth century as well as the development of a professionalized advertising industry. The images … [ Read more ]

Content: Online Resource | Sources: Advertising & Marketing History, John W. Hartman Center for Sales | Subjects: Advertising, History | Industry: Advertising

8 Ways to Make Your Direct Marketing Copy Work Harder

In direct marketing campaigns – Audience is essential … Offer is Everything … Creative is merely Compulsory.

Fine. Nevertheless, Copy is still King. Here’s why: without good copy, your perfectly-targeted audience might never understand that wonderful offer of yours – or, even if they’re suitably impressed, may not summon up the energy to do anything about it.

So whether you’re penning an e-blast yourself, or reviewing … [ Read more ]

Content: Article | Author: Douglas Smith | Source: MarketingProfs | Subjects: Advertising, Marketing / Sales | Industry: Advertising

Advertising Electronic Reading Room

This site from the University of Texas Department of Advertising offers a number of useful resources, including: white papers, links to the ad world, advertising quotations, advertising law & ethics, famous ad slogans, biographies of ad giants, rules for style in writing, dictionary of terminology, and more.

Content: Online Resource | Source: University of Texas at Austin | Subject: Advertising | Industry: Advertising

AdFlip.com

Billing itself “the world’s largest searchable database of classic print ads,” AdFlip may be keyword searched or browsed by several methods. The ads are indexed by category (automotive, electronic, fashion, etc.), decade (1940s to current), and several specialty categories (ad as art, famous, advocacy, provocative, today’s top ten). Each collection of ads (presented as thumbnails) can be displayed by date, name, or ID number. Each … [ Read more ]

Content: Online Resource | Source: AdFlip | Subject: Advertising | Industry: Advertising

Advertisers Seek More Bang For Their Web Bucks

Article heading states “Agencies develop sophisticated ways to gauge an ad’s success at brand building, driving sales” but in fact it seems to conclude more that that is the goal than the reality. Along the way, it presents some interesting online ad issues however.

Content: Article | Author: Terry Sweeney | Source: InformationWeek | Subject: Advertising | Industry: Advertising