Internet marketers made lots of big (and, in hindsight, dubious) promises about the power of the Web to give companies a uniquely powerful way to chart the performance of their ads. The folks at Avenue A aren’t ready to give up on those promises — even if lots of other people are.
Content: Article
Author: Paul C. Judge
Source: “Fast Company”
Subject: Advertising
Industry: Advertising
Author: Paul C. Judge
Source: “Fast Company”
Subject: Advertising
Industry: Advertising
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