The sportswear giant’s embrace of its heritage shows how reconnecting with the past can inspire a company’s future.
Content: Case Study | Authors: Majken Schultz, Nicholas Ind, Oriol Iglesias | Source: strategy+business | Subject: Marketing / Sales | Industries: Apparel, Sports & Recreation | Company: Adidas
During a 1999 protest of the World Trade Organization, Rivoli, an economics professor at Georgetown, looked on as an activist seized the microphone and demanded, “Who made your T-shirt?” Rivoli determined to find out. She interviewed cotton farmers in Texas, factory workers in China, labor champions in the American South and used-clothing vendors in Tanzania. Problems, Rivoli concludes, arise not with the market, but with … [ Read more ]
Content: Book | Author: Pietra Rivoli | Subjects: Economics, International | Industry: Apparel
The story of how TAL Apparel Group grew from a single textile mill in Hong Kong to its current status as a global powerhouse in apparel design, manufacturing, and logistics, is a prime example of how synchronization – the simultaneous and highly efficient coordination of far-flung supply chain, product development, and marketing and sales activities with customers and suppliers – can provide not only the … [ Read more ]
Content: Case Study | Source: Deloitte | Subjects: Industry Specific, Operations | Industry: Apparel | Company: TAL Apparel Group
Built a $400 million shoe-and-clothing company bearing his name.
Content: Thought Leader | Source: Knowledge@Wharton | Subject: Management | Industry: Apparel