Renault and Nissan – A Marriage of Reason

The automotive industry has changed radically in the past twenty years. In the 1980s, Japanese firms dominated, but today they’ve lost ground to multi-nationals. The new shape of the industry brings difficulties and opportunities alike. Using the 1999 Renault-Nissan union as their example, the authors ask you to consider the challenges of cross-border acquisitions and alliances.

iMotors: New Competition in Used Cars

iMotors offers customers the chance to custom-order used cars online, all for low, low prices. But can its business plan deliver profitability? And how will it sustain its advantages in the face of growing competition? Professor Ron Adner and Charles Nunn ask you to consider the management’s next steps in this case study.

How Harley Davidson Revs its Brand

Harley-Davidson has been able to build a community of enthusiasts around its brand that includes members from very diverse groups, and with almost no advertising. How does the king of heavyweight motorcycling keep its fans so loyal? It gives them a reason to “belong.”

Dealers 1 Internet 0

Car dealers learned fast how to handle customers who think they know everything.

The Evolution of B2B: Lessons From the Auto Industry

Only a few years ago, B2B exchanges were expected to completely alter conventional buyer-supplier relationships. The reality has been otherwise. Only 10% of the 1,000 B2B exchanges launched in the past 18 months are reportedly still in operation. Meanwhile, the important B2B action seems to have shifted to industry-wide exchanges run by incumbent firms, such as Covisint in the auto industry and Transora in the … [ Read more ]

What’s changing the face of the automotive industry

Trends and drivers in the automotive industry as well as an outlook on the years to come.

Keshub Mahindra

chairman of Mahindra & Mahindra, India’s 10th largest company and the country’s largest manufacturer of utility vehicles and tractors.

Industry Outlook Report: New Paradigms for the Auto Industry Beyond 2000

“The automotive industry will ride a wave of dramatic change over the next decade as new technologies emerge, markets stagnate in developed countries and grow in emerging countries, buying patterns change, and customers become ever more demanding. The industry will respond to a wide range of political, social, and economic issues: How quickly will Eastern Europe and China develop? Which trade barriers will rise or … [ Read more ]

Conceptual Re-engineering at Nissan

Robert J. Thomas, president and chief executive at Nissan, took time out to asses what he knew about the car business and where it is going. The result has been a radical rethinking of the business. Nissan is now in the midst of a major sea of change, entailing an internal shift from a business with a manufacturing mind-set to a marketing-oriented company that puts … [ Read more ]