Harley-Davidson has been able to build a community of enthusiasts around its brand that includes members from very diverse groups, and with almost no advertising. How does the king of heavyweight motorcycling keep its fans so loyal? It gives them a reason to “belong.”
Content: Case Study
Author: Glenn Rifkin
Source: strategy+business
Subjects: Industry Specific, Marketing / Sales
Industry: Automotive
Author: Glenn Rifkin
Source: strategy+business
Subjects: Industry Specific, Marketing / Sales
Industry: Automotive
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