All TV, All the Time, Everywhere You Look
Digital In-Theater Ad Spending Grows
Radio Still Top for Audio Entertainment
In-Theater Ad Spending Grows
On-Demand Media Waxes as DVDs Wane
Online Radio Reaches 33MM a Week, Listeners Tend to Be Social Networkers
Radio Reaches More Than 235MM Listeners per Week
HDTV Services Market (U.S.)
Video-On-Demand Not So Popular
Forecast: Growth for Radio Sales, with Station Values Holding Firm
Television Revenues Down 2% in ’07, but 11% Growth Forecast for ’08
DVR Market Matures, Still Growing
Broadcast Value Chain to Reach $8.7 billion in North America and Western Europe by 2012
Digital Movie Rental Market
14% of US TV Households HDTV-Capable
10-Year Cable TV Industry Outlook: Digital Video to Generate Growth
DVRs Promote TV Replays Over Real-Time
Cinema Ads Bring Incremental Bucks
Extending the “easy” Business Model: What Should easyGroup Do Next?
Its signature orange logo has made the “easy” brand one of the most recognizable in Europe – a stunning feat given that easy made its debut as recently as 1995. What began with easyJet has expanded to include easyCar and easyInternet. Now the company’s New Ventures Team must decide whether the no-frills, low-cost concept can be successfully applied to movie theatres, explains Professor … [ Read more ]
Content: Case Study | Authors: Anita Balchandani, Yves Doz | Source: INSEAD | Subjects: Entrepreneurship, Marketing / Sales | Industry: Entertainment / Media | Company: easyGroup