Its signature orange logo has made the “easy” brand one of the most recognizable in Europe – a stunning feat given that easy made its debut as recently as 1995. What began with easyJet has expanded to include easyCar and easyInternet. Now the company’s New Ventures Team must decide whether the no-frills, low-cost concept can be successfully applied to movie theatres, explains Professor Yves Doz in this Case Study.
Content: Case Study
Authors: Anita Balchandani, Yves Doz
Source: INSEAD
Subjects: Entrepreneurship, Marketing / Sales
Industry: Entertainment / Media
Company: easyGroup
Authors: Anita Balchandani, Yves Doz
Source: INSEAD
Subjects: Entrepreneurship, Marketing / Sales
Industry: Entertainment / Media
Company: easyGroup
Like this content? Why not share it?
There Are No Comments
Click to Add the First »
Click to Add the First »