From direct to hybrid marketing: a new IBM go-to-market model
This case looks at how IBM has modified its selling structure to accomodate various changes in the IT market environment, specifically in the Italian market.
Content: Case Study | Authors: Alessandro Gandolfo, Franco Padelletti | Source: ManagementFirst | Subject: Industry Specific | Industry: Information Technology | Company: IBM
Idea-Management Software and Services
Business-Process Outsourcing
North American Business Intelligence Market
Database Market
Information Tech around the World
Minding the Storage
SAN Revenues Will Near $20 billion in 2005
Worldwide IT Spending Estimates
Enterprise Application Integration (EIA) Solutions Market
Worldwide Storage Capacity
Worldwide Customer Relationship Management (CRM) Services Market
Mobile Investment Will Grow, Returns Will Wait
Worldwide Firewall and VPN Market
Channel- and Partner-Relationship Management
Management service providers: Ready for prime time?
The MSP Association defines a management service provider (MSP) as “a company that delivers information technology infrastructure management services over a network to multiple customers on a subscription basis.” Before the Internet became a commodity, organizations leased private networks from major communication service providers that managed those networks for a fee. In recent years, many organizations, such as hospitals, universities, and other businesses—small, medium, and … [ Read more ]
Content: Article | Author: Gopan Madathil | Sources: Auerbach, TechRepublic | Subject: IT / Technology / E-Business | Industry: Information Technology