Jeff Bezos

With Billions of Bytes of Customer Data, How Can Retailers Be “Starved for Information”?

These days, it seems that both traditional bricks-and-mortar retailers and online “e-tailers” are drowning in a sea of customer information, including data from online transactions, point-of-service scanners, membership programs and even sensor chips on shopping carts. The question is, with all this sophisticated technology on hand, why have department store markdowns over the last 20 years grown from 8% to 33% of sales? And why … [ Read more ]

Panning for Gold: The Power of Customer Segmentation in Online Retailing

All customers are not created equal. The companies that excel, both in the short and long term, are those that are not only thoughtful about where they acquire customers, but also learn to quickly segment the profitable, loyal ones from the fool’s gold of bargain hunters.

REI Climbs Online: A Clicks-and-Mortar Chronicle

How a half-billion-dollar Seattle outdoor-equipment retailer became a virtual merchandiser.

Annual Benchmark Report for Retail Trade – Census Bureau

This 58-page .pdf report from the Current Business Reports series of the Census Bureau offers a detailed summary of retail sales, purchases, accounts receivable, and inventory from January 1990 to December 1999 mostly in tabular form.

How Store Location and Pricing Structure Affect Shopping Behavior

discussion of a new study titled “Store Choice and Shopping Behavior: How Price Format Works.”; Research on retailing typically attributes the success of a store to its location. At the same time, marketing experts have focused a great deal of attention on the role of pricing in store performance, but without considering location. In this recent study, Bell, Ho and Tang provide managers with a … [ Read more ]