All customers are not created equal. The companies that excel, both in the short and long term, are those that are not only thoughtful about where they acquire customers, but also learn to quickly segment the profitable, loyal ones from the fool’s gold of bargain hunters.
Content: Article
Authors: Chris Zook, Darrell K. Rigby, Randall Hancock, Sharad Rastogi
Source: Bain & Company
Subjects: IT / Technology / E-Business, Marketing / Sales
Industry: Retail
Authors: Chris Zook, Darrell K. Rigby, Randall Hancock, Sharad Rastogi
Source: Bain & Company
Subjects: IT / Technology / E-Business, Marketing / Sales
Industry: Retail
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