Sheila M. J. Bonini and Jeremy M. Oppenheim

Our 2007 study of 7,751 consumers around the world identifies barriers to buying green at all five stages of the purchase process. In the first stage, awareness, consumers must be aware that a product exists before they can buy it, but many of them don’t know about the green choices in a number of categories. Next, consumers must believe that a product will get the … [ Read more ]

Getting Control of Your Inventory

To a CFO, inventory is often a line item on the balance sheet that measures inventory turns against the income statement (cost of goods sold). This COGS analysis provides an overall view of how much inventory is held across the company’s supply chain. What it doesn’t provide, however, are the reasons why the inventory is there in the first place or whether the return on … [ Read more ]

Designing a Two-Sided Platform: When to Increase Search Costs?

Why do some shopping malls, retail stores, popular magazines, and even Internet portals seem to purposefully make it hard for consumers to find what they want? HBS professor Andrei Hagiu and Bruno Jullien challenge the conventional wisdom that intermediaries create value by reducing search and transaction costs. Their paper sheds light on the economic motivations that in some contexts may lead intermediaries to make it … [ Read more ]

Out of Stock? It Might Be Your Employee Payroll – Not Your Supply Chain – That’s to Blame

Attention, shoppers: Did you find everything you were looking for? Retail customers who answer “yes” to this question might very well represent the Holy Grail to retail operators who want to increase their sales with only a modest increase in costs or, in some cases, increase sales by merely reallocating staff within a store at no extra cost. Impossible? Not according to a new study … [ Read more ]