Beware of Dissatisfied Consumers: They Like to Blab

When consumers have a bad shopping experience, they are likely to spread the word, not to the store manager or salesperson, but to friends, family and colleagues. Overall, if 100 people have a bad experience, a retailer stands to lose between 32 and 36 current or potential customers. These are some of the conclusions of The Retail Customer Dissatisfaction Study 2006, conducted by The Jay … [ Read more ]

Winning Hearts and Minds at Home Depot

Bob Nardelli’s pursuit of perfection, 3 billion human interactions per year.