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The TCB Review is dead. If you click through you will be taken to the Internet Archive site to find an archived copy.
Companies can craft strategies to effectively combat counterfeiting by using new technology, old-fashioned detective work, and a little psychology. The solution is to target both sellers and buyers of counterfeit goods with a strategy that mixes offensive and defensive measures: defend, detect, doubt, and discourage.
Content: Article
Authors: Christopher Donnelly, Paul F. Nunes
Source: The Conference Board Review
Subject: Miscellaneous
Authors: Christopher Donnelly, Paul F. Nunes
Source: The Conference Board Review
Subject: Miscellaneous
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