It’s The Customer Stupid [Archive.org URL]

Michael Hammer says forget the Internet – the real new economy is all about the customer. He offers four specific steps to take to turn customer focus from a slogan into reality:
1. Define the company’s business proposition in customer terms.
2. Design all business processes and their supporting systems from the customer’s point of view.
3. Present a single face to the customer.
4. Implement and use measurements that reflect what is important to the customer.

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