James M. Kouzes and Barry Z. Posner [Archive.org URL]

We’ve asked thousands of people over the years to imagine a scenario where someone walks into the room and announces to them and their colleagues, “Hi, I’m your new leader!” At that very moment, what do you want to know from this person? What are the questions that immediately pop into your mind? While there are lots of questions someone would want to ask that individual, by far the most frequently asked is: “Who are you?”

People want to know your values and beliefs, what you really care about, and what keeps you awake at night. They want to know who most influenced you, the events that shaped your attitudes, and the experiences that prepare you for the job. They want to know what drives you, what makes you happy, and what ticks you off. They want to know what you’re like as a person, and why you want to be their leader. They want to know if you play an instrument, compete in sports, go to the movies, or enjoy the theater. They want to know about your family, what you’ve done, and where you’ve traveled. They want to understand your personal story. They want to know why they ought to be following you.

So if you are the new leader who walks into that room one day, you’d better be prepared to answer the “Who are you?” question. And, to answer that question for others, you first have to answer it for yourself.

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