John S. McCallum

Listing all the options for solving a problem benefits decision making in a number of ways beyond merely encouraging proper problem definition. It focuses the decision making process on rigorous analysis and away from ideology, assertion and who can yell the loudest. In the face of a comprehensive list of options, even the most passionate advocate has trouble with the simple question “What is good and bad, right and wrong with each of the options?” Can an advocate sustain credibility in the face of an argument that options should not be dispassionately analyzed? Listing the options is probably the single best step to assuring that proper analysis actually takes place. If you do not list all the options, how can you analyze all the options? Listing the options exposes blind advocacy.

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