In the old days, things didn’t change quite so fast, and media or more accurately genres with a given medium had a chance to stabilize. Then we would subconsciously appropriate a genre and know how to read the content through the lenses of that genre. But today things are changing so rapidly that you don’t have that much stability in many of the genres which actually makes reading content more complicated. People tend to forget the social resources we use that scaffold our ability to interpret things, to make sense out of the content.
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