Joshua Margolis

The purpose of a corporation is what gives meaning and value to the endeavors and investments of all who contribute to the corporation. Performance measurements provide a scorecard of indicators. Those indicators are used to evaluate how well a company is advancing its purpose, but those indicators do not themselves define the purpose. Share price and profitability may provide indicators of how much value the company is creating for shareholders, but share price and profitability themselves are not purposes of the firm.

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