European Airline Industry: Ryanair in 2003

This case takes the reader through a step-by-step evaluation of Ryanair in a highly competitive, high-pressure industry and examines future strategy options for the company and its competitors. How big can Ryanair become with its current strategy, and what strategy will they need to go beyond that? What is the growth potential in its niche and beyond? Is it now time to think about ‘the … [ Read more ]

A wholesale shift in European groceries

European grocers could satisfy their appetite for growth-if they knew where to look.

Climate change for Europe’s utilities

Power producers should pay close attention to a European Commission proposal to curb greenhouse gas emissions. It could have paradoxical effects.

Webraska: Evolving with the Wireless Market

Webraska is a young, high-tech wireless company, which is left drifting in the wake of the troubled telecom industry in early 2001. It faces important strategy choices and must decide whether and how to adapt its business and revenue models in an uncertain market. Iwona Bancerek, Beatrix Biren and Professor Christoph Zott guide you through one of the first-ever cases written on wireless business in … [ Read more ]