Webraska: Evolving with the Wireless Market

Webraska is a young, high-tech wireless company, which is left drifting in the wake of the troubled telecom industry in early 2001. It faces important strategy choices and must decide whether and how to adapt its business and revenue models in an uncertain market. Iwona Bancerek, Beatrix Biren and Professor Christoph Zott guide you through one of the first-ever cases written on wireless business in Europe, covering issues of business model adaptation and in the process, giving insight into the complex wireless value chain and telematics business.