Behind many a successful product, there’s a sharply focused intention to improve lives.
Content: Case Study | Author: Jim Stengel | Source: strategy+business | Subject: Marketing / Sales | Industry: Consumer Products | Company: Procter & Gamble (P&G)
This article explores the launch of the Procter & Gamble consumer brand Charmin. It was excerpted from a case study prepared by Professor Bodo Schlegelmilch and Assistant Professor Tina Claudia Chini of Vienna University of Economics and Business Administration
Content: Case Study | Authors: Bodo Schlegelmilch, Tina Claudia Chini | Source: European Business Forum (EBF) | Subjects: Industry Specific, Marketing / Sales | Industry: Consumer Products | Company: Procter & Gamble (P&G)
Tide detergent was disruptive technology at its best, positioning Procter & Gamble for decades of growth. An excerpt from Rising Tide, a new history of Procter & Gamble from Harvard Business School Press.
Content: Case Study | Authors: David Dyer, Frederick Dalzell, Rowena Olegario | Source: Harvard Business School (HBS) Working Knowledge | Subjects: History, Industry Specific | Industry: Consumer Products | Company: Procter & Gamble (P&G)
It’s a critical time for Procter and Gamble – no fun or games. The company is planning product development through a major pan-European project. It must consider intricacies such as cross-border processes and interaction between strategic and organisational developments. Read why Professor Paul Verdin, Professor Christopher A. Bartlett and co-author Alice De Koning propose a bit of “play time” at this juncture – role-playing time, … [ Read more ]
Content: Case Study | Authors: Alice De Koning, Christopher A. Bartlett, Paul Verdin | Source: INSEAD | Subjects: Industry Specific, International | Industry: Consumer Products | Company: Procter & Gamble (P&G)