Tide detergent was disruptive technology at its best, positioning Procter & Gamble for decades of growth. An excerpt from Rising Tide, a new history of Procter & Gamble from Harvard Business School Press.
Content: Case Study
Authors: David Dyer, Frederick Dalzell, Rowena Olegario
Source: Harvard Business School (HBS) Working Knowledge
Subjects: History, Industry Specific
Industry: Consumer Products
Company: Procter & Gamble (P&G)
Authors: David Dyer, Frederick Dalzell, Rowena Olegario
Source: Harvard Business School (HBS) Working Knowledge
Subjects: History, Industry Specific
Industry: Consumer Products
Company: Procter & Gamble (P&G)
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