Brought to you by Advertising Age and AdForum.com, Agency Preview is a database of 5,566 advertising, media buying, public relations, direct marketing and marketing communications companies in the US. Looking for a new agency? Search the database by company name or credentials, or work backwards and search for creative that you like by sector and medium, and find the agency that produced the work. Looking … [ Read more ]
Content: Online Resource | Source: “AgencyPreview.com” | Subjects: Advertising, Marketing / Sales | Industry: Advertising
agencyfinder.com is an online service that matches clients with advertising, public relations and marketing firms. The site lists over 95% of the agencies in North America. There’s no charge to the client firms, but the main service is geared towards companies with advertising/PR budgets in excess of one million dollars.
The database uses a 450-point system to match agency data with client requirements, and it only … [ Read more ]
Content: Online Resource | Source: “Business Partnering International Ltd.” | Subjects: Advertising, Marketing / Sales | Industry: Advertising
Marketing communications articles, book reviews, glossary, vendor directory, profitability calculators and other related resources.
Content: Online Resource | Source: “Klebanoff Associates Inc.” | Subjects: Advertising, Marketing / Sales
Founded in June 2001 by some of the Internet’s leading content brands, the Online Publishers Association (OPA) is an industry trade organization dedicated to representing high-quality online publishers to the advertising community, the press, the government and the public. This is an exciting find for online publishers and advertisers. In particular, there is a new white paper report available at the site on Internet audience … [ Read more ]
Content: Online Resource | Source: “Online Publisher” | Subjects: Advertising, Industry Specific | Industry: Publishing
Ad*Access and The Emergence of Advertising in America
Ad*Access takes an historic look back at advertising that was shaped by-and helped shape-the first half of the 20th century in the United States. The sophisticated searchable database tracks down images and information on some 7,000 advertisements printed in U.S. and Canadian newspapers between 1911 and 1955. The ads come from five subject areas: Radio, Television, Transportation, Beauty and Hygiene, and World War II. A … [ Read more ]
Content: Online Resource | Source: “Duke University” | Subjects: Advertising, History | Industry: Advertising
Ad Age Data Center
The Ad Age DataCenter provides exclusive advertising and marketing industry data compiled by the Ad Age Research Department. This constantly updated collection includes more than 600 separate charts arranged in the four major categories:
– Salary Surveys
Content: Online Resource | Sources: “Advertising Age”, “Crain Communications Inc” | Subjects: Advertising, Industry Specific | Industry: Advertising
This site, maintained by the University of Texas, claims to be the most extensive collection of advertising-related links on the Web.
Content: Online Resource | Source: “University of Texas at Austin” | Subjects: Advertising, Industry Specific | Industry: Advertising
ADSlogans Unlimited Sloganalysis
Got slogan? If you want to assess just how good your slogan is, take the online Sloganalysis challenge here. This handy little quiz was developed to work hand in hand with the company’s informative article, “The Art & Science of the Advertising Slogans.” The quiz and article serve as promotion for AD Slogans Unlimited, which provides a number of fee-based slogan creation and research services. … [ Read more ]
Content: Online Resource | Source: “ADSlogans Unlimited” | Subjects: Advertising, Marketing / Sales
Compare Your Clicks
This site offers real time comparisons for the Pay Per Click (PPC) search engines such as Kanoodle.com,7search.com, Bay9.com, findwhat.com, Goto.com, efind.com, Ah-ha.com, and GoClick.com.
Content: Online Resource | Source: “CompareYourClicks.com” | Subjects: Advertising, Marketing / Sales
Despite the popularity and value of sales promotion, a good online magazine devoted to the topic is hard to find. PROMO, a member of the IndustryClick universe, is an excellent resource for promotional marketing information. Topics include news and trend analysis, couponing, sports promotions, games, contests, sweepstakes, in-store marketing, interactive promotions, sampling and more. Surf on over for a review of the “50 Best Promoted … [ Read more ]
Content: Online Resource | Source: “PRIMEDIA” | Subjects: Advertising, Marketing / Sales
Measurement and Analysis of the B-to-B Market
This report combines measurement data from Media Metrix and its AdRelevance division with analyst insight from Jupiter research in order to provide a comprehensive resource to key decision makers in the online advertising and business-to-business markets. It’s a little dated (August 2000) but offers some interesting insights. Perhaps it will become an annual report?
Content: Online Resource | Sources: “AdRelevance”, “Media Metrix” | Subjects: Advertising, IT / Technology / E-Business | Industry: Advertising
The Advertising Media Internet Center
This is a great site for media and marketing pros. Check out “Ephron on Media” for musings and rantings from the venerable Erwin Ephron. Follow up with Think Pieces, which are brief essays by experts in the field. Need to learn how to create a media plan? Ask the “Media Guru,” where you will find links to those answers and much more. The … [ Read more ]
Content: Online Resource | Source: “AMIC” | Subjects: Advertising, Marketing / Sales | Industry: Advertising
Emergence of Advertising in America: 1850-1920
This new, collaborative effort between the John W. Hartman Center for Sales, Advertising & Marketing History and Duke University’s Digital Scriptorium contains images of over 9,000 advertising items and publications dating from 1850 to 1920. The site is designed to chronicle the rise of consumer culture in America in the late nineteenth century as well as the development of a professionalized advertising industry. The images … [ Read more ]
Content: Online Resource | Sources: “Advertising & Marketing History”, “John W. Hartman Center for Sales” | Subjects: Advertising, History | Industry: Advertising
Advertising Electronic Reading Room
This site from the University of Texas Department of Advertising offers a number of useful resources, including: white papers, links to the ad world, advertising quotations, advertising law & ethics, famous ad slogans, biographies of ad giants, rules for style in writing, dictionary of terminology, and more.
Content: Online Resource | Source: “University of Texas at Austin” | Subject: Advertising | Industry: Advertising
Billing itself “the world’s largest searchable database of classic print ads,” AdFlip may be keyword searched or browsed by several methods. The ads are indexed by category (automotive, electronic, fashion, etc.), decade (1940s to current), and several specialty categories (ad as art, famous, advocacy, provocative, today’s top ten). Each collection of ads (presented as thumbnails) can be displayed by date, name, or ID number. Each … [ Read more ]
Content: Online Resource | Source: “AdFlip” | Subject: Advertising | Industry: Advertising