At this useful site you can enter any U.S. ZIP code to get the following stats:
* Education levels
* Income
* Occupation
* Marital Status
* Age/Gender/Race Demographics
* Stability/Newcomer Appeal

You can also see how the zip code compares to neighboring zip codes or you can enter up to 20 other zip codes to do a custom comparison.

Editor’s Note: The data comes from … [ Read more ]

International Data Base (IDB)

The International Data Base (IDB) is a computerized source of demographic and socioeconomic statistics for 228 countries and areas of the world. The IDB combines data from country sources (especially censuses and surveys) with IPC’s estimates and projections to provide information dating back as far as 1950 and as far ahead as 2050. Because the IDB is maintained at IPC as a research tool in … [ Read more ]

The Modern Language Association Language Map: A Map of Languages in the United States

The Modern Language Association (MLA) “Language Map uses data from the 2000 United States census to display the locations and numbers of speakers of thirty languages and seven groups of less commonly spoken languages.” The site features maps with data displayed by county or ZIP code. “Visit the Data Center for information about numbers of speakers of languages in a specific … area … or … [ Read more ]

Best and Worst Test Markets

Acxiom offers a list of the top 150 metropolitan areas that have been ranked from best to worst as test markets. The rankings are based on how closely the population of the metropolitan area “mirrors” the characteristics of the U.S. consumer population as a whole.

Free Online ZIP Code Lookups

Tools for looking up zip codes and related data, including zip codes in a radius, zip codes by county, and occupant and business counts by zip code. Also includes # and average price of home sales by zip, a program to calculate the distance between two zip codes, a lookup for the location of phone numbers or the cities covered by an area code, and … [ Read more ]

Third Wave Research

From Microsoft bCentral come these research tools for small business, which are focused on helping clients acquire and retain customers. How? The Web-based tools from Third Wave Research are divided as follows: Demographic Profiler; Business Profiler; Household Spending; and Demographic Trends. Each tool allows you to make queries and receive reports in real time. Reports can then be viewed on-screen, printed, or downloaded for import … [ Read more ]

Claritas “You Are Where You Live”

You know how target marketing works: by identifying and understanding existing customers, you can predict where prospective customers might be. Now take a look at the other side of target marketing — yourself. “You Are Where You Live” from leading market research firm Claritas is a nifty application that will identify your demographic and behavioral lifestyle type based upon your zip code entry. Claritas matches … [ Read more ]


CensusScope is “your portal to Census 2000 data.” The site, brought to you by the Social Science Data Analysis Network (SSDAN) at the University of Michigan, offers easy-to-use tools for investigating U.S. demographic trends. In addition to raw data, you will find many graphical views, such as the usual charts and graphs detailing population by race, age structure, family structure and so on. But wait, … [ Read more ]


Cohorts divides the US population into 32 segments — 13 representing married households, plus 9 single female segments and 8 single male segments. Each is labeled according to the most frequent actual first name in the group, so the lists have names like Alex & Judith or Elwood & Willamae. Amazingly, the labels do resonate with the accompanying characteristics that Cohort identifies, such as demographics … [ Read more ]


WebSnapshot provides a statistical glimpse at Web surfers and trends worldwide by aggregating a picture of millions of visitors to a network of more than 100,000 registered websites of all types and sizes. Items tracked include: browser types; operating systems; monitor colors and resolutions; most popular ISPs, Search engines, domains, languages, and finding methods. Each item tracked is presented with a clear graph … [ Read more ]

Earning Differences Between Women and Men

Earning Differences Between Women and Men is a report from the US Department of Labor Women’s Bureau. This short report is peppered with charts and graphs from government agencies including the Census Bureau and the Bureau of Labor Statistics. The report explains that the wage gap still exists, with men earning on average 23.5 percent more than women. While the wage gap is shrinking, it … [ Read more ]

State and County QuickFacts – US Census

This new handy reference resource from the US Census Bureau allows users to access frequently requested Census Bureau information at the national, state, and county level. The site is navigated via a pull-down menu or interactive map, both of which produce tables of facts about the people, businesses, and geography for that state compared to the country as a whole. Another pull-down menu (or map) … [ Read more ]